Parodontologie Epe

The problem

Renske and Marjolein joined forces and started a company and needed a full cross platform branding. They were searching for a coherent branding that allowed them to adress the primairy target group but wont alienate the secundaire one.

The goal

Developing a full strategy and branding with every aspect of their needs covered. Strategy, website, print, interiour, marketing.

The outcome

A full on branding and strategy the owners love.

The site

Services

Brand identity / Print / Web design / Marketing

The house style is recognizable, it fits well with our target group and radiates friendliness and professionalism. It is fantastic how many possibilities there are with our logo, how it can always come out surprising but still remain recognizable.

- Marjolein Zijm, co-owner

Goals from the periodontology

They offer a friendly, coaching and optimal customized oral care for the patient and clear communication to the patient and referrer.

Target audience

People over 40 who have been referred by a dentist or searched for the periodontologist themselfs.

The Process

We started with multiple discovery sessions where we would sit down to uncover what their “Why” and key-values of the company would be, the direction of the company, who the target group was and what that person should feel like when getting treatment at their practice.

Based on the information I got from them I made three stylescapes and presented this to them. Along with their feedback we combined some aspects and ended up with one final version. In this stylescape:

Logo

For the logo we choose a clean, simple approach. The font family I selected is Quicksand. A round and friendly font that could be used on print and web. The logo consists of 3 round triangles representing the 3 parties working in one team. The Patient, The Referrer and them The Practice. Each tint of blue represents a faction. Mid blue being the patient because they are the most important factor that the Referrer and the Practice work together to make their teeth and health better.

Brand elements

The three triangles, along with their diagonal cut, are coming back in the entire branding. Either shapes of color to decorate or to mask images.

Color

I choose for three shades of blue. This color gives a sense of reliability en professionalism. Each tint represents a faction of the work environment. Light blue the Referrer, medium blue the Patient and dark blue the Practice.